Product Development

You’ve got a product idea that’s full of potential but how do you take it from spark to shelf? That’s where we come in. At EstherO, we help CPG, home and lifestyle brands dream, design, and deliver beautiful, functional, emotionally resonant products that truly stand out.

Whether it’s a gift box, a new line of home goods, or a custom item for a holiday launch, we combine creativity with practical know-how, and a deep understanding of what your audience is looking for.

Our styled product creations, like the EstherO Donut Walls have been used at Epcott Center, by high end party planners and influencers across the country and across some of the most beloved Jewish brands in the market. (Challah and Co. | Pc Pops | Parfetty | Only Kosher Candy | Lilac and Creme)

• Full-service product styling and design, from concept to packaging
• Kosher-conscious, trend-forward product ideas that feel fresh and thoughtful
• Packaging designs that elevate the unboxing experience (yes, even if it’s being shipped with packing peanuts)
• Strategic thinking around usability, shipping, and cost-effectiveness
• Expert design for seasonal products, gift boxes, and simcha-friendly collections
• Creative details and design flourishes that speak directly to Jewish women and families

We collaborate closely with our clients to ensure the final product feels exactly right – both in spirit and in style.